Product Marketing Manager

We are looking for an experienced marketing manager who’s willing to help us promote the FinTech product that we’ve been working on. It’s a position for a person who likes experimenting and clearly understands there is no single solution to a marketing challenge.

What you will do:
  • Prioritise and plan the launch of new product features together with the Product Manager.
  • Create relevant messaging to drive awareness and stir interest in our potential buyers.
  • Help the Sales team in pre-sale activities by creating effective content: presentations, case studies.
  • Be the expert on the product buyers: how they buy and why, their buying criteria.
  • Track our competitors and find out ways to beat them.
  • Work closely with our SEO partner to generate relevant content and drive traffic.
  • Prepare, launch and analyse paid marketing campaigns.
  • Cooperate with the dev and design team to improve the product performance and strategy.
  • 2+ years in digital marketing, preferably IT.
  • Experience in market research and analysis.
  • Excellent English writing: we’ll need a portfolio with your samples.
  • Experience with preparing and executing go-to-market strategies.
  • Strong analytical skills.
  • Ability to interpret Google Analytics results and come up with hypotheses based on data.
  • Understanding of user-centred design principles.
  • A strong eye for all things creative.
Will be a plus:
  • Experience in the FinTech industry.
  • Understanding of the technical side of software development.

Contact Us

A1A2/319-320, JOYOS Hubtown,
Near Modhera circle, Mehsana - 384002
Gujarat, India

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