How to Plan a Creative (and Profitable) Black Friday Cyber Monday Promotion

More than ever, your offer will determine how effective your marketing campaigns are this Black Friday Cyber Monday. The good news is you don’t need to start planning months in advance or slash your prices to have a successful BFCM. With this guide and a few days of planning, you can ...

The Holiday Support Rush Is Already Underway. Here’s How to Stay Afloat.

Warm up your support inbox because the holiday rush is underway. Big spikes in the demand for support can really test your systems and processes, but they’re also a tremendous opportunity to make a great first impression and create lifelong customers—so long as you’re prepared. More

How to Launch a Makeup Brand and Sell Online: The Ultimate Guide

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market can jump on these trends and fill gaps ...

Building a Niche Board Games Business Through a Million-Dollar Crowdfunding Campaign

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarted and CrowdOx, he began building BoxThrone as the go-to business for board game storage. In this episode of ...

Side Hustles: How to Find Yours and Make an Extra $1,000 A Month (And More)

The best side hustles help you build a business for yourself. Here are the 10 most profitable side hustle ideas you can make money from today. More

Plan for the 2020 Holiday Shopping Season: 10 Ways to Prepare for Shipping Demands

Whether it’s Black Friday, Cyber Monday, or the holiday season, an influx of sales means lots of orders to ship. Here’s your complete guide to shipping during a rush. More

Getting Unstuck: What to Do When You Don’t Know What to Do

Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck. The good news is that “feeling stuck” doesn’t mean staying stuck. In many ways, it’s what entrepreneurs do in these moments when they don’t know what to do—their resourcefulness—that defines them. More

24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday

At the best of times, running a business can feel a little like a classic video game—leaping over obstacles and gathering rewards, only to have to do it all over again once you hit the next level. Then Black Friday Cyber Monday arrives. If friendly dinosaurs are in short supply, ...

Using TikTok to Generate 15,000 Sales in One Day

When Enrico Frezza was 29, he started experiencing severe adult acne and took matters into his own hands. Meticulously researching for the next three years, Enrico launched Peace Out Skincare and its first product, the Acne Healing Dot. In this episode of Shopify Masters, we chat with Enrico on the ...

How to Implement a Return Policy That’s a Win for Both You and Your Customers

Returns, refunds, and exchanges are all a part of selling online. But with a well-crafted return policy and a system to handle requests, you can encourage new shoppers to buy from you and turn dreaded return requests into repeat business. Here’s how. More

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