Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ...

5 Things That Made Us Happy in 2020 (Yes, Really!)

We at Shopify found moments of joy this year thanks to a strong community of small businesses owners who helped each other succeed, the impact we made together to fight climate change, and the stories of resilient founders finding silver linings. As we say goodbye to 2020, we reflect on ...

Inside the Instagram Algorithm for 2021: How It Works and Where to Shift Your Strategy

As Instagram’s algorithm changes, yesterday’s marketing tactics might become less effective tomorrow. Here’s how you can evolve your Instagram strategy to get the most out of the platform today. More

The Marketing Tactics of LeBron James’ Sports Nutrition Company

Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. More

For the Fans: How to Make and Sell Your Own Merch

If you’re lucky enough to have a loyal fanbase—whether you’re a business owner or content creator—chances are you’ve at least thought about making and selling merch. But a successful merch strategy involves more than just slapping your logo on a t-shirt or backpack. In this guide, you’ll learn how to come ...

27 Free Shopify Apps to Help You Build, Manage, and Grow Your Store

With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online store. But with so many options to choose from, we thought it would be useful to highlight 27 of the best free Shopify apps you can add to ...

Get More Followers and Likes With These 20 Instagram Post Ideas

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account, set up their profile, but then they hit a hurdle: What exactly should you post? More

The Formula for Building a Cult-Favorite Skincare Line

Julie Clarke wanted to find a natural solution for her eczema, so she invested time into learning about holistic health and natural ingredients. What began as an experiment with home remedies grew into a fan-favorite skincare brand. In this special episode of the Shopify Masters podcast, we chat with Julie ...

The Founder’s Zodiac: Building Community in Isolation—Advice for Every Sign

How do you make connections in a pandemic? How do you find your people when you can’t physically be near anyone? Here, we’ve consulted our own community to explore ways you can build a community around yourself, your brand, or your cause. We’ll talk about why community matters all the ...

Pajamas with Purpose: This Fashion Brand Creates Opportunities for Those with Disabilities

Jovana Mullins launched her social impact brand in a pandemic, selling dresses to a market that wanted sweatpants. But through strength of community and a clear mission to positively impact the lives of those with disabilities, Alivia conquered 2020. And, at its helm, Jovana stuck to her values and made ...

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