Building a Niche Board Games Business Through a Million-Dollar Crowdfunding Campaign

Dan Blacklock the founder of BoxThrone, the first-ever shelving system made for board games.

When Dan Blacklock saw that there wasn’t a convenient way to store and display board games, he began prototyping modular and adjustable shelves. After Dan successfully crowdfunded over $1 million on Kickstarted and CrowdOx, he began building BoxThrone as the go-to business for board game storage. In this episode of Shopify Masters, we chat with Dan about crowdfunding, SEO, and customer experience.


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