Selling Through Storytelling: How to Craft a Compelling Brand Story

illustration of a woman trying skincare products with two characters interacting inside a perfume cloud

A brand story contains many of the same elements of storytelling as your favorite book or film—it has characters, action, and climax. Most importantly, it leaves the reader or viewer with a feeling. We spoke with four business owners and Shopify’s own Head of Brand Marketing to uncover how story can play an important role in building your brand and what elements make for a captivating story.


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