The Marketing Tactics of LeBron James’ Sports Nutrition Company

Shopify Masters: Ladder co-CEO Luke Droulez

Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.

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