A Perfect Fit: 7 Ways Brands Use Personalization to Create Tailor-Made Shopping Experiences

Illustration featuring a woman browsing large browser windows held by modelsPersonalized shopping experiences can help inform product development and marketing campaigns, improve loyalty and customer happiness, and reduce returns. What’s not to like? We spoke to several store owners to get details on how they’re using quizzes, concierge services, product recommendations, and other personalized experiences to achieve their business goals.

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