40 Prototypes and Lenny Kravitz: How This Cause-Driven Brand Differentiates Itself

Julian and Cody Levine went on a mission trip with singer Lenny Kravitz and a team of dentists to provide dental care to those without access. Through this eye-opening trip, the trio decided to launch Twice, a cause-driven oral care business. From developing 40 prototypes of toothpaste to running an ambassador program, Julian Levin of Twice, shares what it’s like to run a cause-driven consumer packaged goods product company.


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