How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

Cofounders of Velasca, Enrico Casatio and Jacopo Sebastio.

Velasca, one of the first Italian direct-to-consumer brands, shares its journey of disrupting the handcrafted footwear industry. From building relationships with shoemakers to creating relatable yet entertaining content to scaling its physical retail presence, Velasca highlights the steps it’s taken to build its business from a personal need. 

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