The Best Conversion Hacks Are Those That Anticipate Customers’ Needs

Founder of Youth Sport Nutrition, Lou Matera.

Lou Matera wanted to create a nutritional product for young athletes that would help with their training and be a convenient alternative to unhealthy snacks from vending machines. From leaving a comfortable corporate job to convincing manufacturers to take a chance on him, Lou built Youth Sport Nutrition from scratch by diving headfirst into working on the business full time. In this episode of Shopify Masters, Lou Matera shares how he developed a new product by hosting taste tests, gathered sales through in-person events, and fine-tuned digital strategies to achieve the best conversion hacks.


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